About Us

How It All Started- The Elite Cooling Story

Elite Cooling was founded by Chris Sarmov in 1999 on one simple principle – to provide elite HVAC & Refrigeration services. After ten years as a service technician in the field, Chris had seen enough. His experience in the frigid trenches exposed him to blaring inadequacies in the technical industry he had loved since childhood. Dishonesty, underperformance, lack of proficiency, and greed – each contributed to the industry’s shoddy reputation. So, armed with an engineering background, unrelenting passion and resolute character, Chris Sarmov chose to take a stand.

Elite Cooling stands for YOUR comfort and security.

We are a Commercial HVAC & Refrigeration company that provides business owners with honest, intelligent and timely cooling solutions for their businesses. We create the ultimate workplace environment by providing businesses, big and small, with the comforts and security of home.

How We Do It – The Elite Cooling Difference

We know that what we do goes beyond meting your business’ cooling needs. “We make work feel like home” by adhering to values that define who we are, in running our business and in running our lives.

  • 1 -Uncompromising Integrity
    – It’s the cornerstone of our business because we believe ethics and business can co-exist…and thrive.
  • 2-Unbeatable Craftsmanship
    – It’s our perfectionist mentality. Elite service = unparalleled quality.
  • 3-Personalized Attention
    – We care about every detail because we believe in doing the job right the first time, every time. That’s how you earn respect. Excellence in everything.
  • 4-The Power of Choice
    –It means the freedom to choose. We’ll provide solutions. You chose the one that best fits your business’ needs. Your vote counts!


Don’t just take our word for it. See what our clients are saying about the Elite Cooling difference…
  • testimonials-4
  • testimonials-3
  • testimonials-2
  • testimonials-1
  • “Elite Cooling is a very reliable company. If they tell you a technician will be there, they will be there- no matter what time it is. Elite Cooling is the most knowledgeable company I have ever used. Most of all, Elite Cooling is trustworthy. I trust them with my business and I recommend Elite Cooling’s specialists to all of my business colleagues and friends.”
    George
    Business Owner
    (St. Pete Beach, FL)
  • "I have relied on more than 10 A/C companies since establishing my business and none have ever come close to Elite Cooling. What you can expect from Elite Cooling is superior performance, expert problem solving, and timely responsiveness. Elite Cooling’s techs have never tried to upsell me on equipment my business did not need or temporarily fixed a problem, only to require more and more repairs. Elite Cooling is my #1 choice…and the most important aspect of doing business with them is that I trust them!”
    Eva Vassilev
    Business Owner
    (St. Petersburg, FL)
  • “Elite Cooling provided my business with the best service, and did so with the utmost professionalism and integrity. Elite Cooling’s specialists are extremely knowledgeable and conquered the most difficult problems with grace and efficiency!”
    Fady Hanna
    Business Owner
    (Safety Harbor, FL)
  • “I really can't trust any other company like I trust Elite Cooling. In the 7 years I have been in business, we’ve only used one other HVAC company and we were greatly disappointed! Elite Cooling responds fast and takes care of my problems and needs fast! For example, my freezer went down a few weeks ago and I called around 9:30 p.m. to let them know it was down and to try to schedule a call for next day. Chris knew I had a lot of food in my freezer and no space to store it elsewhere, so he showed up that same night about 30 min after my call. The problem was solved and all my food was saved! Elite cooling is a great service provider. They stand for quality of service, honesty and integrity. I know I can always depend on them!!!”
    Milen Kolev
    Business Owner
    (Belleair Bluffs, FL)

Meet Our Founder

Dear Valued Client,

They say man is never more his true self than when he is a child. At 60, my childhood is mostly a haze but I haven’t let time erase the wonder I experienced doing my favorite pastime. Many called it a waste of time. I called it discovery!

Since I was old enough to walk, I have been fascinated with machines. Big ones, little ones, whatever I could get my hands on. I grew up in a remote village in Bulgaria so my first encounters with machines consisted of tractors and other agricultural equipment. When I wasn’t “working the land” I was tinkering and my wonder for machines was soon accompanied by a growing respect for their intricacies. I went on to obtain a mechanical engineering degree that has since elevated my knowledge and reverence for these elaborate mechanisms.

It is this wonder, respect and passion that I still carry with me, only now for more complex cooling systems. I bring it with me every time I personally service or install an air conditioning or refrigeration unit. And it permeates throughout every nook of my business.

The last 15 years have been an incredible journey, but not without trials and tribulations. Failure is the price you pay for success, so we know firsthand the devotion, hard work and sheer will required to run a successful business. Elite Cooling has endured because we have faced challenges with determination, integrity and an eye for delivering unbeatable service. It’s our promise to you…to treat your business as if it is our own. I hope you’ll experience the Elite Cooling difference for yourself, your home…and your business.

To Our Success,

Chris Sarmov
President & Tinkering Specialist ;)